There’s only one of you! Find what makes you “you.” There’s already a Wendy’s and thousands of people are trying to be them. If you want to incorporate humor into your content, I suggest starting slow and finding your “voice.” Don’t go out there tweeting a full standup routine or trying to be Wendy’s. People will see right through that and label you as cringey. I will warn you, don’t force humor into your content. If it’s really good, people will share it, and that will tell the almighty algorithm that you have content people want to see, furthering the potential reach of other messages you post.
#IM DONE MEMES HOW TO#
You probably don’t want to Tweet “Listen up because y'all are about to have a crappy day!” You have to know how to read a room.Ī well-crafted joke or funny meme can help a brand cut through the noise and grab people's attention. Let’s say you run a social media page for a consumer packaged goods company, and there is a salmonella outbreak in one of their packages, and they want you to tell customers someone got sick. You have to know when and where to use it. Many brands are hesitant to use humor as they fear it may be inappropriate or unprofessional, and they’re not entirely wrong! There’s a reason people talk about timing in comedy and the use of a well-placed joke. When done improperly, it can make things awkward, offensive, and feel like a bad stand-up routine. When done properly, humor can be a powerful tool that can help you stand out in a constant stream of information, diffuse trolls, and humanize your content. Using humor in a social media strategy can be an effective way to spread awareness and connect with your audience.
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